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Freedom ecowear

Freedom Beachwear has been undergoing quite the transition the past 3 years — they promised to not create a single piece more until they could truly call themselves eco-friendly. And behold! Three years later, they completed this transition. Their collections are now produced locally in the Dominican Republic in their self built eco-atelier, where they work with locals and preserve the ecosystem of the land they built on to maintain a healthy environment for everyone. Once their transition offline was complete, it was of course long overdue to update their online presence as well — that's where I stepped in, and the rest is history :-) Grateful to have been a part of this project!

year
2021
client
Freedom ecowear
deliverables
UI/UX Design + Website development
team

Paolung Lee (branding)